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As a sales professional in cybersecurity, you might be asking yourself:

CISOs don’t like cold calls. How can I get through to them?
How can I get the attention of CISOs when they don’t click on emails they don’t know?
How can I reach them if they ignore my LinkedIn messages?
CISOs make their strategic roadmaps and priorities hidden. How can I research them to find out what they need?
CISOs want vendors to build relationships with them. What are the best ways to do this and how can I start?
CISOs often rely on recommendations from their network when working with vendors. How can I get recommended?
How can I form strategic partnerships, both formal and informal, to access new accounts?
How can I co-sell with partners?
How can I stand out in a competitive market?

Here's how the CSA community helps members overcome these challenges:

1. Members are expected to network with each other by reaching out and learning about each other's cybersecurity offerings.

2. From these conversations, members can learn and share intelligence on target companies.

3. Members can make introductions to decision makers and influencers, and in turn, gain introductions.

4. Where there's a fit, strategic partnerships can be formed. Strategic partnerships help you reach a larger audience and new targets. If you partner with established companies, potential clients see you as more trustworthy. You can also shorten your sales cycle. And partnerships allow you to offer a wider breadth of solutions to your clients.

5. Members can also create informal strategic partnerships, rep to rep, to see how well their companies can work together.

6. The CSA community also facilitates conversations with members of the Channel. We want it to be easy for members to add value to the Channel and vice versa.

7. When members are "stuck," other members are expected to share insights and best practices with them in discussion threads, Hot Seats, and Deep Dives. This way, everyone learns and members upskill. Members move faster on the learning curve.

8. It's easy to find and connect with your peers. All CSA members join for the ability to network efficiently and expand their database strategically.

9. By leveraging these strategies, our members form a powerful group of connections who can open doors for them and help them beat their annual sales goals.

The Cybersecurity Strategic Alliance is a membership-based online community dedicated to cybersecurity sales. Within the community, members can connect with each other to network and learn more about each other's solutions.

Discussion threads:

Members ask questions or share ideas on discussion threads. Other members share their knowledge, resources, and best practices. Everyone upskills with this fast way to save time and learn more.
Members can ask others for business intelligence on target accounts. And members can share what they know and open doors for their peers.
Members learn a tremendous amount from the wisdom of the hive. Most sales professionals have unique knowledge they can share.
The more members share what they know, the greater the reciprocity of answers and opportunities they can expect.

Direct Messaging:

Members can DM each other in the community and learn about expertise gaps other members may fill.
Members can also DM each other with questions about the services they provide.
And members can use DM to set up meetings to see what strategic partnerships they can form.

Virtual Live Events: Members can network with each other live with our monthly events, such as Hot Seats, and Member-led Deep Dives.

With Hot Seats, members can find ways to solve their biggest challenge from the brainstorming of other members.
And with Member-Led Deep Dives, members who are subject matter experts on a topic can share some best practices. By leading a Deep Dive, members demonstrate their knowledge, gain more leadership experience, gain credibility, and can see greater reciprocity of business intelligence and introductions from other members.

Exclusive Sales Professional Access: Only sales professionals in the cybersecurity industry can be members of the CSA community.

Best Practices Library: Members can access a library of podcasts and articles with best practices on how to:

Get the attention of CISOs
Get the attention of influencers
How to form strategic partnerships with each other and for their companies
And how to work with the Channel

Direct selling is not allowed. Instead, members are expected to collaborate with each other to open doors, share intelligence, and build a powerful network. . . . However, we do have a dedicated space where members can share their deals, promotions, and offers.

CSA Members belong to these cybersecurity niches and more:

Audit firms for NIST, DFARS, HIPAA, and PCI
MSSPs (Managed Security Services Provider) for security services, such as SIEM Management and SOC and MDR services
Internet Services Providers
Virtual Private Networks (VPNs)
Enterprise Level Firewalls and firewall monitoring
Remote Monitoring and Management (RMM)
Software Licensing Companies
Advanced Endpoint Protection
Threat intelligence, penetration testing, and network monitoring
Email Filtering
Anti-Phishing
DNS Filtering to protect their website
Intrusion protection
Data encryption
Two-factor and multifactor authentication
GDPR
Supply & 3rd Party Security
Cloud Security
Cloud Storage
Data Backups for user devices and servers
Data Backups of Key Line of Business tools
Business Continuity
Disaster Recovery Planning
Managed Services Providers (MSP) to implement the VPNs, firewalls, endpoint protection, set up all software above to protect networks and devices, set up data backups, and conduct disaster recovery planning.
Cybersecurity End User Training
Cybersecurity Staffing
Cyber Insurance and Errors and Omissions Insurance
Financing and Leasing Services

Cybersecurity Strategic Alliance

Who It's For

How It Works

Results You Can Expect

Rise above the noise and join now.